And it’s the real reason your gym isn’t as profitable as it should be
(hint: it’s not your ads).
50% of gym members quit within the first 6 months.
The truth is, paid ads can only help you get customers in the door. They don't make them stay.
If you're trying to grow your business, you should be more focused on keeping your customers and making them as valuable as possible. Why? Because on average, it costs gyms up to 7 times more to get a new member than to retain an existing one.
That means by not putting enough focus on the gym members you already have, you can be losing thousands of euros every single month. I've done the maths for a few gyms, and they were shocked just how much money they were missing out on.
And that's what we do. With our systems in place, we can predict if and when a customer is likely to leave based on consumer behavior. More importantly, we tell you exactly what needs to happen to stop them leaving.
Only then can you see the full potential of paid ads.
If we can increase the lifetime value of each customer, we can afford a higher CPA (Cost Per Acquisition — the cost to acquire a new customer) and get you more high-quality clients who are far more likely to stay.
It's not luck, it's data.
This is what sets the most profitable gyms apart from the other 41,000 gyms in America.
If you aren't committed to both client acquisition and retention, you are burning through money, and you'll never be able to grow the way you want without both.
Due to our limited capacity, we can only accept a handful of clients each quarter, so our screening process is rigorous and we must screen each client carefully. If we don't truly believe we can justify our price for your exact situation, we won't work with you, and that's a promise. If you are interested, we recommend that you book a call or send an email. We will only be accepting six new clients this quarter, after which we won't be accepting any.
Not happy after 90 days? We will pay for your first month working with one of our competitors of your choice, no questions asked.

Organic
Organic content has the highest ROI for our clients but most businesses aren't using theirs to their full potential. We will help you create organic content that connects you to gym members and helps you warm up your audience for running paid ads to massively lower your CPA.
Organic content has the highest ROI for our clients but most businesses aren't using theirs to their full potential. We will help you create organic content that connects you to gym members and helps you warm up your audience for running paid ads to massively lower your CPA.

Paid Ads
Paid ads help speed up your client acquisition process massively. We will help you scale your ads profitably and, most importantly, prioritise acquiring clients who spend the most, helping you improve your margins.
Paid ads help speed up your client acquisition process massively. We will help you scale your ads profitably and, most importantly, prioritise acquiring clients who spend the most, helping you improve your margins.

Customer Retention
Paid ads are great, but without a solid back-end marketing strategy to help you retain and maximise the value of each client, you're wasting a decent percentage of your ad spend and missing out on massive opportunities. We use data and analytics to help you lower your churn rate by putting both paid and organic content in front of your customers right before they're more probable to leave.
Paid ads are great, but without a solid back-end marketing strategy to help you retain and maximise the value of each client, you're wasting a decent percentage of your ad spend and missing out on massive opportunities. We use data and analytics to help you lower your churn rate by putting both paid and organic content in front of your customers right before they're more probable to leave.
Ready to get started?
We will help you run and scale your ads, and help you perfect your offer. Here's how:
We will create and manage your paid ad campaigns with everything that is offered within the DFY paid ads offer.
We will help you increase your show rate and close rate by targeting those who book calls or appointments with value dense emails and paid ads that help them take the next step.
Increase the LTV (Lifetime Value) of your customers/clients with paid ads, email marketing, and organic content.
Help you create organic content that will work hand-in-hand with your paid ads strategies.
Add best practices to your funnel to maximise conversions.
Weekly marketing updates (including churn rate (the percentage of clients who drop off over a given time period), ROAS (Return on Ad Spend), etc.)
Email marketing
SMS marketing
Help you perfect your pricing, to make sure you're maximising profit, not just revenue.
Create backend strategies that help your sales team increase their close rate.
We will create and manage your paid ad campaigns with everything that is offered within the DFY paid ads offer.
We will help you increase your show rate and close rate by targeting those who book calls or appointments with value dense emails and paid ads that help them take the next step.
Increase the LTV (Lifetime Value) of your customers/clients with paid ads, email marketing, and organic content.
Help you create organic content that will work hand-in-hand with your paid ads strategies.
Add best practices to your funnel to maximise conversions.
Weekly marketing updates (including churn rate (the percentage of clients who drop off over a given time period), ROAS (Return on Ad Spend), etc.)
Email marketing
SMS marketing
Help you perfect your pricing, to make sure you're maximising profit, not just revenue.
Create backend strategies that help your sales team increase their close rate.
Need your ads to stand out and convert? Here's what that includes:
Create new ads for you to reach new and existing audiences.
Set up retargeting campaigns.
A/B test every element of your ads.
Weekly ad metrics (ROAS, CPM, CPC, etc.)
Create separate customer retention ad campaigns to increase their LTV (Lifetime Value) and help you stabilise your ROAS so you can grow your business with confidence in your ads.
We stay up-to-date with platform updates and with our range of clients we can see, test and implement new best practices quickly to help continue making your ads more efficient.
Create new ads for you to reach new and existing audiences.
Set up retargeting campaigns.
A/B test every element of your ads.
Weekly ad metrics (ROAS, CPM, CPC, etc.)
Create separate customer retention ad campaigns to increase their LTV (Lifetime Value) and help you stabilise your ROAS so you can grow your business with confidence in your ads.
We stay up-to-date with platform updates and with our range of clients we can see, test and implement new best practices quickly to help continue making your ads more efficient.
Create new ads for you to reach new and existing audiences.
Set up retargeting campaigns.
A/B test every element of your ads.
Weekly ad metrics (ROAS, CPM, CPC, etc.)
Create separate customer retention ad campaigns to increase their LTV (Lifetime Value) and help you stabilise your ROAS so you can grow your business with confidence in your ads.
We stay up-to-date with platform updates and with our range of clients we can see, test and implement new best practices quickly to help continue making your ads more efficient.
"Great copywriting"
I was impressed with how good their copywriting was from the beginning. They helped me build my landing page and run Meta ads.
- Blended Athletics, Nova Scotia
"Changed how I look at social media"
I was very happy with how my social media was ran by Shark Marketing. I highly recommend them.
- Conor Murray, PT
"Highly recommend this"
Thanks to Shark Marketing, my MRR (Monthly Recurring Revenue) went from $7,000 to a peak of $19,000 within 6 months.
- Anonymous
Have questions about our services? You're in the right place!
Of course, you aren't locked into a contract and can leave at any time with zero fees.
We don't have a flat rate, but we usually work with gyms willing to spend €2,000-3,500 on professional marketing services. One extra 15-25 retained members per month typically covers the entire investment.
No one can ethically guarantee results, but we have systems in place to get our clients the results they are looking for with a high degree of certainty. On the rare occasion that we can't get you results you're happy with, we will pay for your first month with a competitor of ours of your choice.
The odds of us working with a gym in your same area are very low as we are a closed agency, but we will refuse to work with any of your close competitors.
Of course, you aren't locked into a contract and can leave at any time with zero fees.
We don't have a flat rate, but we usually work with gyms willing to spend €2,000-3,500 on professional marketing services. One extra 15-25 retained members per month typically covers the entire investment.
No one can ethically guarantee results, but we have systems in place to get our clients the results they are looking for with a high degree of certainty. On the rare occasion that we can't get you results you're happy with, we will pay for your first month with a competitor of ours of your choice.
The odds of us working with a gym in your same area are very low as we are a closed agency, but we will refuse to work with any of your close competitors.
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